How Fyndare works

Our data methodology in plain language: where the codes come from, what gets pruned, what the numbers mean — and what we refuse to claim.

Where the offers come from

Fyndare syncs coupon codes and deals directly from retailers' own affiliate feeds — currently Awin and CJ Affiliate, the same systems retailers use to publish their promotions — plus a small amount of hand-curated content. Every store page names the specific feed its codes came from. Nothing is scraped from other coupon sites and nothing is crowd-submitted anonymously, which is where most dead codes on the web come from.

Synced and pruned, not “verified”

A scheduled job re-reads every retailer's feed every four hours and does two things: it adds offers the retailer just published, and it removes offers that have disappeared from the feed. Codes past their expiry date deactivate automatically. That is the honest claim we can make — each page shows when its store was last synced, and every offer shows the real expiry date the retailer stated. We deliberately never stamp codes “verified”: no coupon site tests every code at every checkout, and pretending otherwise is the industry's oldest trick.

The event ledger

Behind the catalog, Fyndare keeps a running ledger of every code's lifecycle — when it appeared, changed, expired, vanished from the feed, or came back. Over time this becomes real per-retailer intelligence: how often a store drops new codes, how long they typically live, and how deep the discounts actually run. As that history accumulates, we publish it on store pages as dated, sourced statistics.

What the success rates mean

After trying a code, shoppers can report whether it worked. A code showing “90% success (30 votes)” worked for 27 of the 30 shoppers who reported back. Being straight about this: the site is new, so almost every code is currently unrated, and an unrated code shows no score rather than an invented one. Until a code has votes, ranking falls back on listing recency and what the feed states — never on what a retailer pays us, at any point.

How the site makes money

Through affiliate commissions: when you buy after clicking a store link, the retailer may pay us a commission at no extra cost to you. Commissions never affect which codes appear or how they rank — ranking is driven entirely by the data above. Every outbound link is disclosed and marked as sponsored.

For more on what that promise covers, see What “actually work” means: it walks through the event ledger behind every synced date, and it’s explicit about the claims Fyndare won’t make, including “verified.” The short version is the one on this page: a dated check against the source, not a badge.

Why “fynd”?

“In Sweden, a fynd isn’t just a discount — it’s that thrilling moment you uncover an incredible treasure or a massive bargain that leaves you smiling all day. We built Fyndare to give everyday shoppers that exact feeling at checkout.”

Don’t just search. Fynd.

More questions? See the FAQ or the affiliate disclosure.